Meta ads for events
Campaigns on Instagram and Facebook that sell tickets: audiences, retargeting, creatives and budget control – measured by cost per ticket, not by reach.
What it covers
- Meta ads for new audiences and retargeting
- Audiences, pixel and tracking setup
- Creatives, frequency and budget control
- Campaign plan from announcement to event day
- Aligned with price phases, member and early-bird offers
- Reporting by cost per ticket
Who it’s for
For promoters, clubs, venues and artists with an event that needs to sell tickets – as a campaign for the final weeks before the event, or as ongoing support with regular checks and a monthly report for event series. The ads tie into ticket strategy, content and community.
A campaign in four phases
- AnnouncementMake date, venue and line-up visible: campaigns to new, relevant audiences and the first creatives.
- Early bird & memberDiscounted allocations for the community and everyone who commits early – backed by ads and community channels.
- Price phasesEvery new price tier is a reason for fresh creatives and retargeting everyone who has already engaged.
- Final weeksRetargeting, reels and content up to event day – with ongoing checks so the budget goes where tickets are sold.
How we work together
- EnquirySend me a quick note via the form or WhatsApp: what, when, for whom. The more I know, the more concrete my answer.
- CallWe clarify goal, audience, budget and date – and whether it’s an event, a campaign, a community or all of it.
- Concept & quoteYou get a clear plan with a price: run of show, channels, line-up ideas and what should come out of it.
- Delivery & reviewI deliver, then show you in numbers what it achieved: tickets, cost per ticket, reach.
From my projects
House music culture · BerlinSØUL
For “Last Dance This Summer” on 11 September 2026, Meta campaigns ran alongside member tickets and four price tiers – 306 tickets, plus aftermovies for the next editions.
Frequently asked
Can I book just Meta ads?
Yes. Every service can be booked on its own – for example just Meta ads, or just content for the final weeks before the event.
How much ad budget do I need?
That depends on ticket price, capacity and lead time. After our call you’ll get a concrete proposal with a price.
How is performance reported?
By cost per ticket. With ongoing support there are regular checks and a monthly report.
Do you create the ad creatives too?
Yes. Creatives and frequency are part of running the campaign; I can also produce reels, trailers and campaign visuals.